FreeDownload the e-book The Mind Runs First, by San PalmaDownload now →
The CMTeam squad together in team kit on race day
Triathlon and running coaching · Online and in Miami

Every session has a reason.

The science of San Palma, creator of the ECO Method. The Olympic experience of Carla Moreno. Online from anywhere, and in person in Miami.

Small by choice. Fully devoted to every athlete.

Talk to Carla Discover the method

We reply within 24 hours, Monday to Friday.
Always a person, never a bot.

20
years of CMTeam
5,000+
athletes coached over 20 years
ECO
our own training method
2
founders on your training
Train with CMTeam

Near or far,the team is with you.

In Miami or on the other side of the world, every athlete gets the same follow-up: an individual plan, daily feedback and an Olympian by your side. Athletes in Miami also train with the group, and CMTeam has coached athletes in more than 25 countries.

Small by choice

Both founders on your training.

CMTeam is two people, on purpose. San and Carla have worked together for 20 years: first as coach and athlete, today as the team’s two coaches. No middlemen and no outsourced coaches: San writes your plan, Carla talks with you on WhatsApp, and they decide every adjustment together. We only grow as far as we can still know every athlete by name.

No bots, no auto-replies: every message is read and answered by Carla.

  1. You talk to Carlaon WhatsApp, Monday to Friday. She knows your story.
  2. Carla and San decide togethertwo coaches looking at your case
  3. The change goes into your planbuilt by San, within your periodization
Carla Moreno and San Palma on a trail in Yosemite
Together in training and on the trail: hiking is our passion outside triathlon. Yosemite, California
I want to train with CMTeamWe reply within 24 hours, Monday to Friday.
Always a person, never a bot.
01

Your plan, every week

An individual plan built by San and published weekly on TrainingPeaks, with instructions for each day and each discipline.

02

Your feedback drives the plan

Every post-workout comment reaches San right away and shapes the adjustments for the following week.

03

Zones made for you

Tests to set your training zones, the foundation of every prescription.

Plans

Online from anywhere, or in person in Miami. Tell us your goal and your routine, and we will build the best path with you.

See the plans →
CMTeam athletes

Stories from those who train with us.

Miguel de las Casas holding a BELIEVE sign at the IRONMAN World Championship finish in Kona, 2024
18 IRONMAN · 20× 70.3 · Kona 2024

“When I arrived, I couldn’t run for 30 minutes. Today, a healthy life and a healthy mind are my lifestyle.”

Miguel de las Casas “Presi”Miami · born in Peru · CMTeam athlete since 2009@migueldlc66

To the team he is “Presi”: for his charisma, the way he looks after everyone and his experience.

Read Miguel’s story

When I joined the team in December 2009, I was completely out of shape: running for 30 minutes was basically impossible.

What I’m proudest of is having made a healthy life and a healthy mind my lifestyle. And in triathlon, the main goal: finishing the IRONMAN World Championship in Kona in 2024.

The most important part of the coaching is San’s individual attention: care with every detail and precise adjustments. And understanding that sport runs parallel to life: enjoying the social side as much as the athletic one.

“Anything is possible. Follow your dreams and finish what you commit to. Stay humble, stay hungry.”

Amanda Prieto running in Santos in her CMTeam top
Top 10 · ITU LD World Champs

“An endurance race isn’t only physical preparation: it’s also a process of self-knowledge.”

Amanda Prieto “Mandita”Santos, Brazil · CMTeam athlete since 2014@nada.pedala.corre.voa
Read Amanda’s story

I reached out to San in 2014: after running a marathon, I wanted to start triathlon. I was training with running plans from magazines, but I realized I couldn’t do triathlon on my own. What I understood later is that I couldn’t do running on my own either!

I’m proud of my top 10 at the World Triathlon Long Distance World Championships, but not for the placing: I broke my foot 10 weeks before the race, respected the recovery and managed a consistent race, including the run. I wish every race went like that!

And also my DNF at 70.3 São Paulo. It’s easy to talk about PRs and podiums, but knowing when to stop is part of the sport. An endurance race isn’t only physical preparation: it’s also a process of self-knowledge, of noticing when things get out of control and could become risky. With all the teaching and support, I was able to make that decision calmly.

I learned to respect and value rest. As a flight attendant, understanding the importance of rest and sleep was a turning point that let me keep training in a healthy, consistent and injury-free way after so many years.

“Just start and have fun! Enjoy every stage of a sport that can take you places you never imagined.”

Edu Lins cruzando a linha de chegada do IRONMAN 70.3 Florida
First IRONMAN 70.3 at 49

“I managed to fit triathlon into my life in a way that doesn’t stress me out, doesn’t hurt me and makes my life healthier.”

Eduardo Lins “Edu”Miami · CMTeam athlete since 2025@edulins.me
Read Edu’s story

I arrived with the dream of doing an IRONMAN 70.3 at 49, scared to death, but trusting that with people helping me I would make it. A year earlier I had run a marathon after a traumatic build-up, and I got injured. So I told San and Carla: I want to do the IRONMAN, but healthy, and with a healthy routine.

My proudest moment was finishing my first 70.3 strong and healthy. Even more, it was fitting triathlon into my life in a way that doesn’t stress me out, doesn’t hurt me and makes my life healthier.

It’s great to have San, who is technically brilliant, looking at me individually and caring about my development. And Carla is an idol: having her close, training and racing with us, is an important reference and, above all, an inspiring one.

Next dreams: racing a 70.3 as a guide for my friend Marcos Rossi, who has no arms or legs, and a full IRONMAN in 2027. I race to raise awareness for the humanitarian cause of the Karimu Foundation.

“Believe in the dream, believe in your potential and take the first step. Set a goal and go after it.”

Bruna Barreto overcome with emotion at the IRONMAN World Championship finish
2× IRONMAN WC Kona

“I discovered how far our mind can take us when we trust the process.”

Bruna BarretoMiami · CMTeam athlete since 2021@brunaabarreto
Read Bruna’s story

I joined the team after a few frustrating attempts at running, especially the marathon: I blew up in both races I tried. Sport had always been part of my life, but I no longer saw progress. I turned to triathlon as a way to learn something new and, maybe, find my motivation again. I had already done my first 70.3, but I was still looking for that energy and that love for running.

My biggest achievement was rediscovering myself as an athlete. I still remember something San said: “Bruna is rediscovering herself in running.” And he was right. I didn’t just discover what I’m capable of physically, but also how far our mind can take us when we believe in ourselves and trust the process. The results are very special, but I’m even prouder of the athlete I became along the way with this team.

The team gave me back my energy and my love for running and triathlon. I learn every day from the athletes around me, and I have an extremely invested coach: he shares the emotion with me, celebrates the wins and knows how to say what needs to be said, even when we don’t always agree. In the end, we share the same goal: a better athlete and, above all, a better person. No one builds this journey alone.

“Sport has the power to transform lives. We just have to be willing to give ourselves a chance.”

Daniella Clearwater with her Bellingham Bay Marathon finisher medal
3 marathons · many halves

“I used to run 10K at most. Today I consider myself a real runner.”

Daniella ClearwaterSeattle · CMTeam athlete since 2021@daniella.clearwater
Read Daniella’s story

When I joined CMTeam, I was running with no direction and no specific training. I would run one day, then work got busy and I stopped. Then I would look for a program, lose interest, get injured and start all over again. I lacked structure and consistency. And I ran 10K at most.

My biggest achievement is having finished 3 marathons and many half marathons since then. Today I consider myself a real runner: I plan my life around training, sleep and nutrition.

San and Carla work magic: they don’t just build the workouts, they help you get past the obstacles with their experience. If you trust the process and respect the training and your body, anything is possible.

“Trust the process, be patient and remember: being able to train in the sport you chose is a privilege.”

Roberta Ferreira running a trail race on a dirt road
4 marathons · halves · trail running

“Going far takes patience and time, plus the confidence of having someone to hold your hand.”

Roberta FerreiraUberlândia · CMTeam athlete since 2016@robertakellyf9
Read Roberta’s story

I joined the team on my physiotherapist’s recommendation, after two injuries typical of an “over-excited” beginner runner without proper coaching. I had always been very averse to exercise and, after years devoted only to motherhood and work, I realized I needed to do something for my health, something I could finally stick with. I chose running. The limits of my work as a doctor, with exhausting on-call shifts, stopped being a barrier once I learned to set priorities and get organized.

Finding a passion in running, and from there making room for everything that sustains it (strength work, nutrition, rest, meditation), was the big change in my life. I achieved things I never imagined: I ran a marathon, discovered the fascinating world of trail running and did several races, plus long-distance hikes of 200 to 300 km. Endurance in nature is now the key to my mental health and, I dare say, my spiritual health too: a powerful tool for self-knowledge and a lighthouse showing what we are capable of in every area of life.

The way San and Carla work goes far beyond preparing an athlete, whether an amateur like me or a high-performance one. Their competence is unquestionable, but the care, the personal dedication and the attention to the whole person, considering dreams, demands, difficulties and the bumps along the way, are for me what truly sets them apart. These two are true partners!

“Going farther and going faster may go together to some extent, but they are not the same thing. Going far takes patience and time, plus the confidence of having someone to hold your hand.”

Cristine Stahlschmidt, arms raised, and her sister at the Sydney Marathon finish
13 IRONMAN · Kona 2022 · 10 marathons

“Trust the process, not the shortcuts: the result will truly surprise you.”

Cristine Stahlschmidt “Cris”São Paulo · CMTeam athlete since 2014@crisstah
Read Cris’s story

I started training with CMTeam less than a year after getting into triathlon. I had been running for seven years, but only had professional coaching in the last one. My physical therapist recommended the team after I developed early tendinitis when I started increasing my running intensity and volume.

The biggest change we achieved together was learning to fit training into my life, not the other way around. Through all of life’s changes, comings and goings, keeping a healthy mind and body is something I owe largely to sport: it is my point of balance and strength. And beyond coaches, I gained real affection and friendship, built over the years and over dreams we made come true together.

It made all the difference in every phase of my sporting life. Even with a routine that doesn’t always let me train as much as I’d like, the method and its careful adaptation took me to things I never thought possible: I’m going back to Boston next year, ten years after my first time, qualified six minutes faster, and I’ll get to live it alongside my sister. It’s one more dream I owe a lot to San and Carla.

“Believe in your dreams, but have the maturity and wisdom to surround yourself with people who can truly help you. Trust the process, not the shortcuts, and the result will truly surprise you.”

Where we come from, where we train.

Every point is a CMTeam athlete: the city where they were born and the city where they train today.

CMTeam home baseWhere we trainWhere we come from
On the team? Put your city on the map →
Coaches

Two journeys.One conviction.

Behind CMTeam are two journeys built in high-performance sport, guided by the same idea: performance only makes sense when it comes with process, awareness and longevity.

CMTeam stands for Carla Moreno Team. The team was born from two people, San and Carla, coach and athlete together for 20 years, and from a group that believed science and soul can go hand in hand. And it stays in their hands, by choice.

San Palma, CMTeam head coach

San Palma

Co-founder & Head Coach

Coaching since 2003 and an athlete for over 30 years. Degree in Physical Education and Sports, specialist in Exercise Physiology and Training Prescription, with a postgraduate degree in Mountain Running.

See San’s full career

He is also a writer: author of Nossa Jornada 2025 and the pocket book The Mind Runs First. He writes every week for the team’s athletes, and his next book, Nossa Jornada 2026, is on the way.

He coached Carla Moreno through her era of dominance in Brazilian triathlon and has run training camps in Europe, Oceania, and North and South America. He created the ECO Method and leads the periodization of the whole team.

Career highlights
  • Coach of the Brazilian National Triathlon Team at ITU World Championships and World Cups
  • Head Coach of the Brazilian delegation at the ITU World Championships in Budapest 2010 and Beijing 2011
  • Coach at the Rio 2007 Pan American Games
  • Age-group athletes qualified for World Championships at every distance, including the IRONMAN 70.3 World Championship and the IRONMAN World Championship in Kona

“Science does not replace time in the field. It sharpens the way we see the field.”

CBTri · USA Triathlon · IRONMAN · TrainingPeaks · Stryd
CREF 038340-G/SP
Carla Moreno, CMTeam co-founder and coach

Carla Moreno

Co-founder & Coach

Junior World Champion in 1996, in her very first international season. She was on the Brazilian National Team for 14 consecutive years and represented Brazil at two Olympic Games — Sydney 2000 and Athens 2004 — and at three Pan American Games.

More about Carla

In Miami, she still races at a high level: unbeaten for five consecutive seasons in the Trilogy Triathlon series, with more than 100 races between 2018 and 2023 and a 98% win rate.

Today she works directly with every athlete, turning training into practical decisions, race strategy and a healthy balance between sport and personal life.

Major titles
  • Junior Triathlon World Champion (1996)
  • Aquathlon World Champion (2003)
  • Silver medal at the Winnipeg Pan American Games (1999)
  • Two-time World Cup winner (Rio 2003 and Mazatlán 2004)
  • Two-time Pan American Champion (Brazil and Mexico)
  • Eight-time Troféu Brasil de Triathlon champion, all-time record holder for stage wins

“Having my name on this team is an honor that has never become routine. CMTeam is my name, yes — but more than that, it is the sum of everyone who chose to believe in the same purpose.”

See Carla’s full career →
Our own methodology

ECO | Esforço Contínuo Ondulatório

Continuous Undulating Effort — the methodology keeps its original Portuguese name.

ECO is more than a sequence of workouts: it is a system. In every phase of the periodization, the athlete receives different intensity stimuli — higher or lower, longer or shorter — according to the target race and the moment in training.

There is never a fully easy or fully hard period. Load moves in waves, but the effort never disappears.

Each bar is a week: 3:1 and 2:1 blocks, taper and target race. Load undulates and never drops to zero.

The foundations
01

ATR cycles

Accumulation, Transformation and Realization: first volume and aerobic base, then pace and threshold, and finally the taper for race day. Each cycle respects the time the body needs to consolidate the work.

02

Pyramidal intensity

A wide base in submaximal zones (A1, A2 and A3) and occasional, controlled VO2 work. Plenty of sustainable volume, constant adaptation and no early burnout.

03

A solid aerobic base

The greatest asset of an endurance athlete. Even in the most intense phases, A1 and A2 sessions stay in the plan. They are the cement that holds the house together.

ECO is also Execution, Consistency and Observation
The mindset

ECO is also Execution, Consistency and Observation.

Execution

Do the session as planned, fully present and focused on the process.

Consistency

Repeat with purpose, even on days without motivation.

Observation

Adjust wisely, listen to your body, recognize patterns.

Training for the sake of training changes no one. Training with awareness changes everything.

The CMTeam Manifesto

We are not a team built on results. We are a team built on process.

Read the manifesto

CMTeam was born from the desire to build something different: a place where performance is a consequence, not a demand. Where patience is valued as much as intensity, and where every athlete learns that progress is a path, not a date on the calendar.

We train with science, but also with soul. With a plan, but with purpose. With technique, but with honesty. We believe discipline is more powerful than motivation, and that consistency is the purest form of strength.

Our goal is not to be the best team. It is to be the team that never stops trying to be better.

bePatient

Nothing great is born in a hurry. Consistency is worth more than talent, and every adaptation needs time to become part of who you are. Being patient means waiting while you build.

beHumble

Learning never ends. Humility is not making yourself smaller: it is having the greatness to stay curious, to listen, to respect — and to understand that individual success only matters when it adds to the team.

beStrong

Being strong is not winning every time. It is carrying on when you are no longer sure. True strength is not measured in FTP, pace or rankings: it is measured by the ability to start again.

We don’t chase perfection, we chase consistency. We don’t run to show off, we run to become.

CMTeam athletes together after a session in Miami
Disciplines

From your first 5K to Ironman.

Triathlon

From sprint to Ironman, with swim, bike and run integrated in one plan.

Road running

From 5K to the marathon, focused on pace, economy and consistency.

Trail running

Climbs, descents and technical terrain, with race-specific preparation.

Ultramarathon

Long distances with pacing strategy, nutrition and mental endurance.

In-person training

Miami Key Biscayne Tribeach

Tuesday
Run 6:00–7:20am · Swim 7:20–8:00am
Wednesday
Bike 6:00–8:00am
Thursday
Run 6:00–7:20am · Swim 7:20–8:00am
Saturday
Long run · Open-water swim
# Brick
Every month: brick sessions and race simulations. Once or twice a month at Tribeach: swim + run, bike + run or the full triathlon. Technique, pacing and race strategy, trained together. The team’s favorite session.
2027 team calendar

Where the team meets.

These are the official CMTeam target races for 2027. At races with confirmed support, the team is there with you, from preparation to the finish line.

IRONMAN and IRONMAN 70.3 registrations have been closing earlier and earlier. If one of these races is in your plans, set your goal and secure your entry early.

Jan 31
Miami Marathon & Half Marathon
Miami, Florida · USA
Team support confirmed
Mar 18–20
INDOMIT Pedra do Baú
São Bento do Sapucaí, SP · Brazil
Team support confirmed
Apr 22–25
Canyons Endurance Runs by UTMB
Auburn, California · USA
Team support confirmed
See all 2027 races
May 8
IRONMAN 70.3 Gulf Coast
Panama City Beach, Florida · USA
Team support confirmed
Jun 4–6
Ultra Trail Chattanooga by UTMB
Chattanooga, Tennessee · USA
Support to be confirmed
Oct 24
IRONMAN California
Sacramento, California · USA
Support to be confirmed
Nov
IRONMAN Cozumel
Cozumel, Quintana Roo · Mexico
Support to be confirmed
Articles & books

Teaching the athlete is training too.

Our mission goes beyond the training plan: we want every athlete to understand what they are doing and why. That is why knowledge flows every week in our athletes’ private group — and, at the end of each year, it becomes a book (in Portuguese) that records what is truly trained and learned inside CMTeam.

Monday
A reflective piece on training, process and mindset
Wednesday
Technical, educational infographics
Friday
Straightforward pieces you can apply to everyday training
Latest articles
See all articles →
San’s books
Cover of Nossa Jornada 2025, by San Palma Published

Nossa Jornada 2025

by San Palma

Reflections, lessons and the pillars that shaped a year of training. CMTeam’s first book brings together the texts written for the team throughout 2025. In Portuguese.

Cover of Nossa Jornada 2026, by San Palma Coming soon

Nossa Jornada 2026

by San Palma

Built week by week from our 2026 Monday texts. Every piece the team receives today is a page of the next book.

Cover of The Mind Runs First, by San Palma Free Free e-book

The Mind Runs First

by San Palma

Quick lessons for a stronger mind in sport. A pocket book on pain, discipline, failure and the pillars of mental strength, with a checklist of 8 habits to put into practice.

8 habits for a strong mind

01Start the day with clarity, not rush

Before you open your phone, breathe and remember why you are training.

02Train even when you don’t feel like it

When you choose execution over emotion, your mind learns who is in charge.

+6The other six habits are in the e-book

Download The Mind Runs First for free and get the full checklist.

Download free →
On Instagram

Follow the team

Latest posts from @cmteam

See all on Instagram →
Who it’s for

CMTeam is right for you if you…

It is not for those looking for shortcuts, ready-made formulas or empty motivation.

01 want to understand what you are doing
02 value process more than peaks
03 accept that real progress takes time, consistency and a proper reading of training
04 seek performance without giving up health, balance and longevity in sport
What you won’t find here
Template plansA plan written for you, every week
Automated repliesCarla reads and answers every message
A coach you’ve never metThe person who plans your training signs it
Being just a numberYour feedback shapes your next week
FAQ

Before you start.

Still have a question? Message us on WhatsApp.

Do I need experience to train with CMTeam?

No. We coach everyone from a first 5K to Ironman. Your plan starts from where you are, your routine and your goal, whether that is getting started, improving or competing.

Does it work if I don’t live in Miami?

Yes. Online coaching is complete: an individual plan on TrainingPeaks, daily feedback and Carla on WhatsApp, Monday to Friday. We have coached athletes in more than 25 countries.

Which sports do you coach?

Triathlon, road running, trail running and ultramarathon, always with the ECO methodology.

How does it start?

First we talk about your goal and your routine. Then you fill in a complete intake form, covering health, history and availability, and do the tests to set your training zones. From then on, your plan arrives every week on TrainingPeaks.

Do I need a GPS watch?

It helps a lot, because your workouts sync straight to TrainingPeaks and the feedback is more precise. If you don’t have one yet, we will guide you when we talk.

Is CMTeam a big team?

No, and that’s on purpose. We are two coaches, San and Carla, together for 20 years. Your training goes through no one else: San writes your plan and Carla talks with you on WhatsApp.

Do you use bots or automated replies?

No. At CMTeam there is no automated interaction with athletes. Your WhatsApp messages are read and answered by Carla Moreno, two-time Olympian, Monday to Friday, always aligned with San. Your plan is built individually by San every week.

How much does it cost?

It depends on the format, online or in person, and on what makes sense for your goal. Message us on WhatsApp and we will build the best path together.

We’re probably speaking the same language.

If you are looking for mindful, structured coaching with a long-term vision, tell us about your goal.

Message us on WhatsApp Follow @cmteam

We reply within 24 hours, Monday to Friday.
Always a person, never a bot.

+1 305.395.9104 info@cmteam.us

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